Tudor was established by Hans Wilsdorf, the founder of Rolex, in 1926 as a watch with all the style, character and quality of its older sibling Rolex, but at a more accessible price point. Since 2015, Tudor has offered in-house manufactured COSC-rated movements, which power watches made with innovative design and state-of-the art production processes. Tudor watches are Swiss-made to the highest possible standards, in line with the brand’s rich heritage. Tudor watches have a rich history of being worn by daring individuals in combat, when exploring our planet or competing in motorsport. The reliability, build quality and celebration of the past, whilst looking forward, makes Tudor the obvious choice for those who were Born to Dare.