Impossible to separate their Swiss watchmaking heritage and their high-powered motor racing pedigree, TAG Heuer is renowned for their extreme levels of precision and performance. Always leading, never following, TAG Heuer watches are a highly coveted combination of sleek, sophisticated style and next-generation technology. Determined to choose their own path, never compromise, and never stop moving forward, TAG Heuer is a path-maker. A time-changer.
Founded in 1860 by Edouard Heuer, a passionate innovator in St-Imier, Switzerland. Heuer made a name for himself in the industry when he patented his first chronograph, which allowed users to measure elapsed time with precision and accuracy.
Over the years, Tag Heuer continued to push the boundaries of watchmaking with innovations, including the first dashboard chronograph for automobiles and the first wristwatch with a stopwatch function.
Today TAG Heuer continues to innovate and push the boundaries of watchmaking and is one of the most respected and well-known luxury watch brands in the world. Whether you're looking for a dress watch or a sportier model, a TAG Heuer watch is a true investment in both style and quality.
Defying the time-honoured conventions of Swiss watchmaking for over 50 years, TAG Heuer has met every challenge head-on - and then pushed past it. Tag Heuer embodies determination, discipline, courage and the pursuit of excellence.
Since its founding, the House has sponsored some of the world's most prominent sporting events, having among its brand ambassadors ranks the legends Ayrton Senna and Steve McQueen, the racers who never stopped pushing the limits.
Elegant yet sporty, avant-garde watches, at Lumbers, you can find the perfect Tag Heuer watch that will bring out your adventurous, trail-blazer spirit.