Impossible to separate their Swiss watchmaking heritage and their high-powered motor racing pedigree, TAG Heuer are renowned for their extreme levels of precision and performance. Defying the time-honoured conventions of Swiss watchmaking, for over 50 years TAG Heuer have met every challenge head on - and then pushed past it. Always leading, never following, TAG Heuer watches are a highly coveted combination of sleek, sophisticated style and next-generation technology. Determined to choose their own path, to never compromise, never stop moving forward, TAG Heuer is a path-maker. A time-changer.