Chopard stands out in the field of luxury watchmaking and jewellery through its authentic, human and profound approach. By creating contemporary jewellery creations, the Maison celebrates a positive vision of the world combined with constant perfected watchmaking expertise. Each Chopard creation draws from the Maison’s rich heritage of craftsmanship and has a story of its own.
Founded in 1860 in Sonvilier, Switzerland, by a watchmaker Louis-Ulysse Chopard, the company quickly became known for its finely crafted, highly precise pocket watches. At the time, Tsar Nicholas II was Chopard's most famous client.
Chopard remained a family-owned business until 1963, when it was bought by Karl Scheufele III whose creativity gave new dynamism to Chopard and established it as a name in both high jewellery and high watchmaking. One of Chopard's most influential designs, the Happy Diamonds watch, debuted in 1976, combining fine jewellery with horology, and diamonds that bounced freely beneath the sapphire crystal. To this day, Chopard's women's watch collection is based on this concept.
Today, the Maison is always present on the red carpet worn by the well-loved celebrities Angelina Jolie, Cate Blanchett and Julia Roberts. It is also the official partner of the Cannes International Film Festival to which it serves as an official partner and redesigned the iconic Palme d’Or trophy.
Chopard builds on the family tradition and continues through a dynamic approach to creativity and craftsmanship. Always pushing the boundaries of high jewellery, Chopard strives for innovation and originality. Joie de Vivre is an inherent part of Chopard's creations, which radiate positive energy and accompany customers throughout their lifetimes.
Chopard is also committed to ethical practices, including the control of the origin of the raw materials and the production methods. The Maison aims to make all its clients aware of the importance of responsible luxury and encourages the entire profession to follow sustainable and ethical practices.