SEVENFRIDAY defines luxury not by price point but uniqueness, quality and innovation, at high perceived value for accessible pricing! Inspired by everything industrial like factories, machines and engines, SEVENFRIDAY to date created 3 ranges/series. The brand launched itself in 2012 with the P-Series and followed in 2014 with them-Series and in 2015 last but not least with the V-Series. SEVENFRIDAY is a brand and not a product, representing clear values and advocates the lifestyle of "carpe diem" which is the meaning of SEVENFRIDAY and the reason the brand was founded. Whilst the brand pursues highest design and quality standards, SEVENFRIDAY is clearly also about the joy and fun in life!